I’ve spent much of my career leading creative departments: writers, designers, photographers, editors, inside complex organizations.

Managing creative work taught me how ideas actually move forward: where they get stuck, how decisions are made under pressure, and what kind of structure helps rather than gets in the way.

Over time, my focus shifted from making individual things to shaping how creative work happens across teams, platforms, and timelines.

I specialize in building creative systems: setting direction, establishing standards, designing workflows, and supporting people so high-quality work can be produced consistently, even under real constraints.

More recently, my work has expanded to include how emerging technologies, particularly AI, affect creative judgment, trust, and decision-making. I focus on integrating these tools into creative systems in ways that strengthen thinking and collaboration, rather than replace them.

Through THE GRAIN, I explore these questions publicly, with an emphasis on clarity, usefulness, and helping people navigate change thoughtfully.