I’ve led creative and multimedia work inside large organizations including Shopify, Loblaw Agency, and Rogers Media, and Toronto Life.

My role combines creative direction, production, and systems design, aligning people, processes, and priorities to deliver consistent, high-quality work under real constraints.

Alongside this work, I founded The Grain Foundation, a nonprofit multimedia thought-leadership platform that includes a podcast, newsletter, and live events exploring how artificial intelligence is reshaping creativity, work, and human judgment.

The project reflects a consistent throughline in my career: making sense of complexity, building practical systems, and approaching change thoughtfully and with care.